PullAds — pull-to-read ad format for brands
PullAds is an interactive web advertising medium. Every ad is delivered as a physics-simulated paper sheet the visitor physically pulls out of a 3D dispenser. Tear it off and another dispenses automatically.
How it works
WebGL with Verlet cloth simulation at 60fps. Click, drag, tear. Mobile gyro support. Full-screen brand impressions with measurable interaction.